HB Promotion x Finlandia Ski Marathon
The Finlandia Ski Marathon highlights Lahti’s rich winter sports heritage while offering excellent visibility for its partners and showcasing local expertise.
Lahti-based HB Promotion has been a Finlandia Ski Marathon partner since 2023. The company specializes in corporate textiles, team apparel, business gifts, and marketing materials - offering high-quality, customized products tailored to the customer’s needs. As part of the collaboration, HB Promotion designs and delivers the official supporter merchandise for the event and is responsible for managing the online store and its product selection.
Personalization in a Mass Event
The partnership with Finlandia Ski Marathon has been a natural continuation for HB Promotion, as the company is also a long-time partner of the Lahti Ski Club. This year as well, HB Promotion was present at the event’s competition center. Participants had the opportunity to purchase Finski products, which could be personalized for example, with their name or ski result.
“We don’t just offer a standard event shirt—we offer the chance to create a unique, personalized product. It can be a meaningful memory from the event or a functional piece of clothing,”
says Petri Engman, entrepreneur at HB Promotion.
Meaningful Connections
Being present at the event venue brings many valuable interactions - especially with international participants.
Our international guests come to the event with great enthusiasm. They show a genuine interest in Lahti, Finnish culture, and local enterprises. These encounters often become truly unforgettable experiences,” says Engman.
Shop official Finlandia Ski Marathon gear — now with a discount!
All Finski products are 15% off with the code Finski2025
Offer valid until July 31, 2025.
www.hbpromotion.fi/finlandiahiihto
